Christian Mikunda

Christian Mikunda, ph.D., author, speaker, dramatic advisor, managing director of commEnt. Regarded as a thought leader in experience economy, he now advises businesses throughout Europe.

1986 saw the arrival of his first book “How to Feel the Cinema” (re-edited in 2001). Subsequently he worked as an author and designer of TV features and image films.

His second book “The Forbidden Place or How to Stage Seduction. Irresistible Marketing through Strategic Dramaturgy” was even published in Chinese by the Springfield publishing house, Taiwan, and is viewed as a classic on business
entertainment.

His third book “Brand Lands, Hot Spots and Cool Spaces – Welcome to the Third Place and the Total Marketing Experience” was published 2004 in London and Philadelphia, USA, 2002 in Germany, 2005 in Korea and 2007 again in China. His latest book "Warum wir uns Gefühle Kaufen" ("Why we buy emotions") is in print since 2009. In 2011 its Korean translation was published by book21.

Christian Mikunda directs marketing seminars in all German-speaking countries and regularly in London, Paris, New York and Las Vegas. He coaches TV people and has been lecturing at the University of Vienna for 14 years (Institute for Media Scienes) and used to teach in Munich (at the University of Television and Film), in Klagenfurt (Institut for German Studies) and in Tübingen (Faculty of Modern Philology) where he was a Visiting Professor for Media Analysis in 1991/92. In late July 2002 Christian Mikunda was a guest speaker at the Harvard University in Boston.

Christian Mikunda is considered one of the best-known and highly paid speakers in the German-speaking region. He considers himself a “performing scientist” who wants to make his theories comprehensible by intense visualisation and highly emotional video clips.

Additional to frequent speaking engagements Mikunda also regularly helps to apply his theories in the field. Today he often works in teams involving architects like Daniel Libeskind (Shopping Center WESTside) or Massimiliano Fuksas (MyZeil). He and his company CommEnt advise firms such as the Bertelsmann AG (Expo 2000), Daimler AG (Mercedes Museum) or Casinos Austria.

Recent projects also deal with cultural institutions, city marketing and urban design.