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Steffen Greiner

Moderator / Media & Sportmanager / Entrepreneur

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Biography

As a talented moderator with a professional sports and economical background Steffen leads in a professional, charming and spontaneous way through talk rounds, events, galas, product presentations or press conferences.

Steffen moderates in German and English. His passion is sport and he has a high affinity for entertainment, lifestyle and economical topics.
He has a solid economical background and holds a Master`s degree in Business and Economics from the University of Zurich (MA UZH in Economics). Further he obtained a Master`s degree in Media Consulting from the Technical University in Berlin (MSc in Media Consulting) and got trained as a moderator.

Steffen, a former tennis player, is regarded as one of the leading managers and specialists in wealth management and endorsements for international sports and entertainment personalities (Quote: Bernd Scherer, international management consultant, August 2016).

Steffen is the Founder of TruStar AG and the wealth advisory company IWA Group. With TruStar, he has successfully established his own management company in the sports and entertainment sectors.

His core competence is advising international key clients within the areas of wealth management. personal branding, sportsponsorship and PR-­management. For over a decade he has been working with personalities from different sport areas. Client References include WTA and ATP world class tennis players, Tennis Grand Slam, Soccer World Cup and Champions League winners as well as Formula 1 drivers, Tour de France and Golf Major winners.

Prior to founding Trustar AG, Steffen held executive positions with international renowed private banks. Within HSBC, the second largest bank in the world, he was as Head of Sport & Entertainment responsible for developing and establishing a global business segment focusing mainly on sport and entertainment personalities.

In this role he was also exploiting and coordinating existing HSBC event sponsorships such as the Formula 1 HSBC Jaguar Project, HSBC Wentworth World Match Play in Golf and the HSBC ATP Tennis Super 9 Tournament in Monte Carlo. He also successfully positioned HSBC services in the English Soccer Premier League.

In 2017 Steffen made with TruStar AG a further strategic step into the global entertainment industry by forming selected partnerships with leading Hollywood studios and production companies. He is currently involved in structuring and implementing a Private Equity Movie Fund.

Beside moderating classical formats for various brands, he holds also motivational speeches together with sport celebrities. He gets regularly booked by different companies such as BMW, Baywa, ABB.

Within his motivational speeches he analyses their mindset and habits as the key driver of their world class performances and transfers this know how to the business world, in order to motivate and inspire the management and teams of organizations. Within one of his formats called “The Secret of Success“ Steffen examines the parallels between professional soccer and the business world together with a former soccer world cup and champions league winner.

With his own management company TruStar AG he has been hosting over the last years several B2B events around the FIFA Soccer World Cup and the UEFA European Championships. On the charity event side references include events for tennis legend and former Wimbledon champion Boris Becker and the Cleven Becker Foundation.

Steffen enjoys interviewing people in general. As an event host and organizer he interviewed over the last years different personalities and guests from sports, culture and economics in talk rounds. He is also familiar with press conferences. In Bangkok he launched and announced together with Asians former ATP Top 10 tennis star Paradorn Srichaphan his mobile media services in front of the international sport press.

Steffen´s wide background combined with his communication talent make him an inspirational moderator for your next event format.

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