Karl-Heinz Land: Digital Darwinism - Branding and Business Models in Jeopardy
The challenges that will confront us with increasing digitalization, social networks, increasing mobile access to the Internet and the emergence of big data in connection with powerful cloud technologies are tremendous. Do you know what risks and opportunities are associated with the increasing digitalization of products and services involved, what power is inherent in social media and how this levers out existing business models and endangers brands – but which can also support and lead to global success?
Karl-Heinz Land not only speaks about the impact of digitalization on political, social and economic conditions, but explains, in reference to companies like Uber, Airbnb, and the "Share Economy", the redistribution of the world.
Karl-Heinz Land is a Digital Darwinist & Evangelist at neuland. He is considered to be a visionary giving advice to companies on issues concerning digital transformation. His main focuses are on social media, mobile, big data, analytics and ecommerce.
The entrepreneur, mentor and holder of many awards was voted by the World Economic Forum in Davos (WEF) and TIME Magazine "Technology Pioneer" in 2006. In more than 25 years,
Karl Heinz Land has worked as Senior Executive, General Manager, CEO, Executive Vice President EMEA in leading international technology companies – including, Oracle,
Business Objects, MicroStrategy, as well as Serial Entrepreneur of start-up companies.
In his book "Digital Darwinism: Branding and Business Models in Jeopardy", he describes the aspects of disruptive technologies and their impact on the economy and society. His passion, persistence and engaging way take the audience on an inspiring, educational and motivating
His topics are:
1. Digital Awareness
2. Digital Vision and
3. Digital Transformation